We will be making some very exciting announcements at ITB Berlin, including a key update on the World Sustainable Travel & Hospitality Awards and a ground-breaking new partnership, related to this.

What’s more, as proud sponsor of the Gender Equality Champion of the Year Awards, we look forward to joining Equality in Tourism. as they crown two winners!

Alliance team members will also be sharing their expertise within panels and roundtables across the event.

At this exclusive event, we will convene our entire membership to tackle the key challenges and opportunities in our industry. We aim to facilitate critical dialogue centring around best practices, innovation, and Net Positive Hospitality in action.

The Summit will be a gathering of senior leaders from across the hospitality industry, including CEOs and C-suite members from leading hotels, resorts, accommodation companies, real estate owners, investment funds, technology companies, procurement specialists, as well as legal and consulting firms.

If you’re a member of the Alliance, please check your inbox for details on how to register.

Watch this space to find out more!

Access our free webinar, in cooperation with BVA BDRC and PACE Dimensions, to discover answers to some of the biggest branding, consumer demand and behaviour change questions, including:

• What are the biggest markets and customer segments for sustainable travel?
• What aspects of sustainability are customers willing to pay a premium for?
• How do customers perceive your brand and its competitors?
• How can you build confidence and trust with your customers?
• How can you effectively influence customer choice and behaviour?

In this session, discover the importance of climate-proofing the hotel industry and the strong business case for green and resilient hotels, and gain an overview of some of the Sustainable Hospitality Alliance’s free tools and resources to help kickstart your climate journey.

Learn about EDGE, an innovation of IFC, a member of the World Bank Group. EDGE is a green building standard and a certification system that empowers building professionals to quickly and easily determine the most cost-effective ways to build green based on building type and the local climate. See how the built-in financial calculator makes connections between technical measures and profitability, within a live demo of the EDGE platform (free to use through the generosity of our donors),

Explore the topic of risk and how hotels can respond to climate risks and build their resilience, using the Destination Water Risk Index (DWRI) and the Building Resilience Index. DWRI maps areas of high water stress against areas of high hotel growth, enabling companies and investors to explore, assess, financially value and respond to water risks, in current and planned operation.

This practical session explores sustainability challenges and solutions within food procurement, consumption and waste management.

Providing useful tools and expert insights from the Sustainable Hospitality Alliance, World Wildlife Fund, Marine Stewardship Council, and World Resources Institute, the webinar has been created with hotel sustainability representatives, hospitality practitioners, and hotel general managers in mind. It is also be suitable for kitchen managers, head chefs and others involved in managing food within your hotels.

At the event, Glenn participated in the World Tourism Organization (UNWTO)’s side-event – ‘Tourism United for Climate Action – Delivering on the Commitments of the Glasgow Declaration’ – within which he announced our new digital Pathway, Resource Directory and Hospitality Member Directory.

We are also pleased to have unveiled an ambitious vision for a new level of EDGE green building certification and Building Resilience Index, in collaboration with the International Finance Corporation (IFC).

We were delighted to bring together our entire network of members are partners at our biggest event of the year.

Our powerful theme of ‘Mainstreaming Net Positive Hospitality’ reflects our commitment to driving positive change within the hospitality industry, as we strive to make sustainability a core component of mainstream operations. It aligns seamlessly with our recently launched 5-year strategy, cementing our dedication to creating a more sustainable and responsible future for the sector.

We were delighted to bring our entire membership together in Berlin, to share expertise, take part in insightful discussions and present our new five-year strategy.

The II Sustainable Destinations Summit brought together a wide range of tourism and non-tourism stakeholders to debate and share visions, experiences, knowledge, and good practices for accelerating the transformation of tourism into a force for good.

Alliance CEO, Glenn Mandziuk, moderated a panel exploring ‘precompetitive cooperation for sustainable actions’, alongside panellists from Radisson Hotels, MindClick, Best Western Hotel Group Italy.

We are delighted to have played a key role in the United Nations 2023 Water Conference, which provides a unique opportunity for the world to come together and accelerate our collective action towards achieving Sustainable Development Goal 6 and all other water-related goals and targets.

At the event, our CEO, Glenn Mandziuk, joined UNWTO Executive Director, Zoritsa Urosevic, Austrian National Tourist Office Head of Market USA, Michael Gigl, and World Travel & Tourism Council Director of Sustainability, Christopher Imbsen, at a UNWTO side event – Water and Tourism: Challenges and Opportunities. The panel explored the need for companies to put water at the centre of their action plans and highlighted the destinations facing high water-related risks. This included launching our new Destination Water Risk Index (DWRI), developed in collaboration with Greenview, STR and Ecolab.

We are delighted to have launched version two of the Pathway to Net Positive Hospitality at a press conference at ITB Berlin. At the event, we also unveiled the CEOs who have become the founding members and partners of the SMI Hospitality and Tourism Task Force, followed by a CEO Panel, organised by the Alliance, which explored how we can connect the dots on ESG. We are also pleased to have taken part in a number of other insightful panels across the event.

We are proud to have brought the industry together for a roundtable event to share their actions, insights and experience, and set the pathway for the next crucial steps in advancing ethical recruitment and employment across the industry and the wider value and supply chains.

At the event, Glenn took part in a press conference to mark our joint commitment to Nature Positive Travel & Tourism, with WTTC and UNWTO, and announced our leadership of the SMI Hospitality Task Force, alongside Considerate Group, read more below.

Glenn’s involvement included speaking on the implementation of the Glasgow Declaration and our updated Hotel Carbon Measurement Initiative at the UNWTO side-event on Policies and corporate strategies scaling up climate action in tourism, as well as presenting on climate and water action in destinations at the UNWTO Meeting of the Committee on Tourism Sustainability – highlighting some of our regional programmes which focus on water risk and supply chains.

The Sustainable Hospitality Alliance hosted a high-level industry summit on Net Positive: Hospitality with purpose, for people, planet and prosperity, featuring a range of expert speakers and panellists who examined the current sustainability challenges and driving factors, and shared best practice examples and expertise of current actions and innovations. The event also featured high-level discussions which feed into the development of the Alliance’s new five-year strategy, enabling every part of the industry to contribute towards achieving the global targets set by the UN Sustainable Development Goals.

To mark the launch of our Pathway to Net Positive Hospitality for the Planet, we were delighted to join a panel of CEOs from leading hospitality companies and asset owners as part of ITB Berlin, “How to Walk the Talk? The Hospitality CEOs on Sustainability”, on 10 March 2022.