Become a Member
We bring together an engaged network of leading hotel companies who are committed to work together to address key social and environmental challenges. Our members are motivated to learn from each other and share their experiences with the wider industry. Alliance members represent 66,000 hotels, equating to 8 million rooms. They include large and small hotel companies with both international and regional portfolios, all with a shared vision of Net Positive Hospitality.
“The COVID-19 pandemic has cemented the sector’s commitment to corporate responsibility and given a renewed focus on building back better. While this is a time of great change for the industry, we remain committed to addressing the issues that impact our planet and its people.”
Wolfgang M. Neumann, Chair, World Sustainable Hospitality Alliance; Senior Non-Exec Director Hospitality
“Travel and tourism is part of the fabric of society, representing about 10% of global economic activity and accounting for 1 in 10 jobs around the world. I am excited to see how we can harness the scale and influence of our industry to protect and invest in what is so important to us: our planet and our people.”
Yasmin Diamond, EVP Global Corporate Affairs, IHG Hotels & Resorts
“Having a forum to work as an industry allows us to create impact beyond what any of us can achieve alone.”
Melissa Froehlich Flood, Vice President, Social Impact & Public Affairs, Marriott International
“As a leader in the hospitality sector, Hyatt has the capacity and responsibility to drive a sustainable business agenda for our industry. We look forward to collaborating with the Sustainable Hospitality Alliance by sharing our experiences, our insights, and our continued commitment to driving real change.”
Peter Fulton, Group President EAME / Southwest Asia, Hyatt Hotels Corporation
The benefits of membership include:
Connect with likeminded CEO and C-Suite peers
Access a non-competitive forum with hotel leaders & key industry stakeholders committed to sustainability leadership and driving collective action
Collaborate on issues and create shared solutions, working as a united industry and advancing responsible business across the wider value chain.
Have a seat on our Senior Advisory Council
Worth approx. £3,000
Help shape and drive sustainable progress across the industry, to ensure it has a lasting positive impact on our planet and its people.
Join the Alliance’s Standing Committees
Support the Trustee Board, Senior Advisory Council, and the SMI Hospitality and Tourism Task Force, ensuring your input into relevant, meaningful change for your industry. Committees include: Standards & Reporting, Financing the Transition, Technology Transfer, Supply Chain Optimisation, Risk & Resilience, and Communications & Public Relations.
Discover best practice and learnings from across our diverse network
Insight from world leading hotels, a wide range of Affiliate Members and expert partners, and through our connections beyond the hospitality sector
Consider joining our Executive Forum
Worth approx. £3,000
Provide strategic leadership and guidance to the Alliance, ensuring that it delivers on its mission to drive sustainability and social responsibility in the hospitality industry
Join the Sustainable Markets Initiative (SMI) Hospitality & Tourism Task Force
Supporting eff orts that create leadership and collaboration in the hospitality and tourism industry, in the pursuit of tangible, scalable and practical sustainable solutions. The Task Force is aligned with the SMI Terra Carta which was launched by the former Prince of Wales in 2021.
Put forward talented young people from your company to sit on our Youth Leaders Advisory Council
Coming soon
Exposing them to the latest sustainable innovation in the hospitality industry. The Council Chair and Vice Chair will have a seat on the Executive Forum, to represent their voice and provide input to the overall direction of the Alliance.
Participate in and be represented at high level events
Attend invite-only Alliance events each year
Worth approx. £4,800
Up to three members of your company will be invited to join CEO and C-suite leaders from across the hospitality sector at our Summits and Regional Meetings, where we will announce new initiatives, share ideas and progress on the path to Net Positive Hospitality, and facilitate meaningful collaboration.
Participate in and/or be represented by the Alliance at high-level events around the globe
Including COP, UNWTO events and other prominent UN events, as well as ITB, New York Climate Week and a whole host of other events.
Participate in or lead Regional chapters in the areas in which your businesses reside
Providing local representation and working with stakeholders to build local networks and promote sustainable hospitality practices.
Access exclusive tools, resources and discounts
Access special membership pricing for some of our most prominent partners
Discounted membership fees and discounted pricing for special events from selected partners.
Receive free and/or discounted member-only access to online training courses
Coming soon
Whether you’re looking to provide core sustainability skills training for team members on the ground, support General Managers in implementing sustainability initiatives, or advance C-suite team members’ knowledge of human rights & ethical recruitment – access free/discounted online trainings.
Join our member-only app
Coming soon
Which will act as a communication & knowledge sharing hub for all Alliance members. In the near future the app will feature virtual training courses, digitised measurement tools, a new streamlined reporting tool enabling you to report to multiple bodies with the click of a button.
Access exclusive website content
Coming soon
Explore our Pathway to Net Positive Hospitality digitally, and track your progress along the Pathway, as well as using our new benchmarking tool to compare your progress with other companies. Plus, unlock the research, methodologies and resources behind the framework, to further accelerate your journey to Net Positive
Receive discounted member-only pricing for a number of programmes
Including Purchase Power Agreements (PPAs), loyalty programmes and research.
Receive discounts on some of the products and services offered by our affiliate members
Be a pioneer in utilising new products, technology and engineering.
Receive expert support from the Alliance team & our wider network
Engage in ongoing communication with the Alliance and its leadership
A representative from the Alliance will be in touch at least every three months, and you will have the opportunity to meet directly with Alliance CEO, Glenn Mandziuk, every six months.
Receive support in writing your ESG plans
Through direct access to our team of experts, pre-competitive collaboration with industry peers, connection to our network of specialist organisations and access to exclusive tools and frameworks.
Promote your company across and beyond our network
Receive a free listing in our Resource Directory
Worth approx. £5,000
Your ‘Gold’ listing will sit within the top third of the directory on our website, featuring a video, description, list of services, key contact, sub-brand details and more.
Feature in our Member Spotlight series
Worth approx. £3,500
Where we shine a light on your company’s commitment to sustainability & collaboration, sharing this in the form of an e-publication with over 120 CEO & C-suite representatives across our membership.
Demonstrate your knowledge and experience in content across our digital channels
Worth approx. £3,000
Guest blogs, videos and podcasts, which are promoted across the Alliance website, social media platforms, newsletters and app. Plus, submit case studies to be shared across our website, resources and Net Positive Hospitality LinkedIn Hub.
Be recognised as a sustainability leader and help shape the industry
Influence the strategic direction of the social and environmental agenda
Within the Alliance and more broadly across the hospitality sector locally, regionally, and globally
Demonstrate your commitment to sustainability amongst your customers, clients, partners and guests
Use our member communications pack to promote your involvement in the Alliance across your digital channels.
Have your say within our upcoming global awards programme
Coming soon
With opportunities to take part and input on the award winners.
Contribute to the development of new tools and resources
Both shaping the focus/content of these and submitting practical case studies to support and inspire the wider industry.
Receive the official Alliance donor member icon pack
Choose from a selection of icons, display on your website/at events and demonstrate your commitment to sustainable hospitality.
Our members
Get in touch
Our membership donation structure is variable based on the hospitality company’s total number of rooms. For more information or to discuss our membership offer further, please contact us.
Contact us
Connect with us
See our members
Our members include large and small hotel companies with both international and regional portfolios.
See our work
View our priority areas of action for the hospitality industry to collaborate to make the most impact.