Become a Member

We bring together an engaged network of leading hotel companies who are committed to work together to address key social and environmental challenges. Our members are motivated to learn from each other and share their experiences with the wider industry. Alliance members represent 55,000 hotels, equating to 7 million rooms. They include large and small hotel companies with both international and regional portfolios, all with a shared vision of Net Positive Hospitality.

The benefits of membership include:

Connect with likeminded CEO and C-Suite peers

Access a non-competitive forum with hotel leaders & key industry stakeholders committed to sustainability leadership and driving collective action

Collaborate on issues and create shared solutions, working as a united industry and advancing responsible business across the wider value chain.

Have a seat on our Senior Advisory Council
Worth approx. £3,000

Help shape and drive sustainable progress across the industry, to ensure it has a lasting positive impact on our planet and its people.

Join the Alliance’s Standing Committees

Support the Trustee Board, Senior Advisory Council, and the SMI Hospitality and Tourism Task Force, ensuring your input into relevant, meaningful change for your industry. Committees include: Standards & Reporting, Financing the Transition, Technology Transfer, Supply Chain Optimisation, Risk & Resilience, and Communications & Public Relations.

Discover best practice and learnings from across our diverse network

Insight from world leading hotels, a wide range of Affiliate Members and expert partners, and through our connections beyond the hospitality sector

Consider joining our Executive Forum
Worth approx. £3,000

Provide strategic leadership and guidance to the Alliance, ensuring that it delivers on its mission to drive sustainability and social responsibility in the hospitality industry

Join the Sustainable Markets Initiative (SMI) Hospitality & Tourism Task Force

Supporting eff orts that create leadership and collaboration in the hospitality and tourism industry, in the pursuit of tangible, scalable and practical sustainable solutions. The Task Force is aligned with the SMI Terra Carta which was launched by the former Prince of Wales in 2021.

Put forward talented young people from your company to sit on our Youth Leaders Advisory Council
Coming soon

Exposing them to the latest sustainable innovation in the hospitality industry. The Council Chair and Vice Chair will have a seat on the Executive Forum, to represent their voice and provide input to the overall direction of the Alliance.

Participate in and be represented at high level events

Attend invite-only Alliance events each year
Worth approx. £4,800

Up to three members of your company will be invited to join CEO and C-suite leaders from across the hospitality sector at our Summits and Regional Meetings, where we will announce new initiatives, share ideas and progress on the path to Net Positive Hospitality, and facilitate meaningful collaboration.

Participate in and/or be represented by the Alliance at high-level events around the globe

Including COP, UNWTO events and other prominent UN events, as well as ITB, New York Climate Week and a whole host of other events.

Participate in or lead Regional chapters in the areas in which your businesses reside

Providing local representation and working with stakeholders to build local networks and promote sustainable hospitality practices.

Access exclusive tools, resources and discounts

Access special membership pricing for some of our most prominent partners

Discounted membership fees and discounted pricing for special events from selected partners.

Receive free and/or discounted member-only access to online training courses
Coming soon

Whether you’re looking to provide core sustainability skills training for team members on the ground, support General Managers in implementing sustainability initiatives, or advance C-suite team members’ knowledge of human rights & ethical recruitment – access free/discounted online trainings.

Join our member-only app
Coming soon

Which will act as a communication & knowledge sharing hub for all Alliance members. In the near future the app will feature virtual training courses, digitised measurement tools, a new streamlined reporting tool enabling you to report to multiple bodies with the click of a button.

Access exclusive website content
Coming soon

Explore our Pathway to Net Positive Hospitality digitally, and track your progress along the Pathway, as well as using our new benchmarking tool to compare your progress with other companies. Plus, unlock the research, methodologies and resources behind the framework, to further accelerate your journey to Net Positive

Receive discounted member-only pricing for a number of programmes

Including Purchase Power Agreements (PPAs), loyalty programmes and research.

Receive discounts on some of the products and services offered by our affiliate members

Be a pioneer in utilising new products, technology and engineering.

Receive expert support from the Alliance team & our wider network

Engage in ongoing communication with the Alliance and its leadership

A representative from the Alliance will be in touch at least every three months, and you will have the opportunity to meet directly with Alliance CEO, Glenn Mandziuk, every six months.

Receive support in writing your ESG plans

Through direct access to our team of experts, pre-competitive collaboration with industry peers, connection to our network of specialist organisations and access to exclusive tools and frameworks.

Promote your company across and beyond our network

Receive a free listing in our Resource Directory
Worth approx. £5,000

Your ‘Gold’ listing will sit within the top third of the directory on our website, featuring a video, description, list of services, key contact, sub-brand details and more.

Feature in our Member Spotlight series
Worth approx. £3,500

Where we shine a light on your company’s commitment to sustainability & collaboration, sharing this in the form of an e-publication with over 120 CEO & C-suite representatives across our membership.

Demonstrate your knowledge and experience in content across our digital channels
Worth approx. £3,000

Guest blogs, videos and podcasts, which are promoted across the Alliance website, social media platforms, newsletters and app. Plus, submit case studies to be shared across our website, resources and Net Positive Hospitality LinkedIn Hub.

Be recognised as a sustainability leader and help shape the industry

Influence the strategic direction of the social and environmental agenda

Within the Alliance and more broadly across the hospitality sector locally, regionally, and globally

Demonstrate your commitment to sustainability amongst your customers, clients, partners and guests

Use our member communications pack to promote your involvement in the Alliance across your digital channels.

Have your say within our upcoming global awards programme
Coming soon

With opportunities to take part and input on the award winners.

Contribute to the development of new tools and resources

Both shaping the focus/content of these and submitting practical case studies to support and inspire the wider industry.

Receive the official Alliance donor member icon pack

Choose from a selection of icons, display on your website/at events and demonstrate your commitment to sustainable hospitality.

Our members

Get in touch

Our membership donation structure is variable based on the hospitality company’s total number of rooms. For more information or to discuss our membership offer further, please contact us.

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Our members

See our members

Our members include large and small hotel companies with both international and regional portfolios.

Our action areas

See our work

View our priority areas of action for the hospitality industry to collaborate to make the most impact.