ITB Berlin 2023

Launching the Pathway to Net Positive Hospitality and SMI Hospitality Task Force

The Alliance will be playing a key role at ITB this year. We will be launching our Pathway to Net Positive Hospitality at a global press conference and networking reception, as well as unveiling further information about the Sustainable Markets Initiative Hospitality Task Force.

In addition, Alliance team members and hotel members will be sharing their insight and expertise on a variety of panels across the three days.

We invite you to join us there! Can’t attend in person? Join virtually via ITBxplore’s Digital Ticket, which enables you to watch all activities on the Orange stage LIVE, including a number of our panels and our SMI Hospitality Task Force announcement.

Discover the key activities we will be involved in below.

We will keep this page updated, so please return for the latest details and new developments.

March 6th - ITB Media Day

Global press launch
In partnership with WTTC we will launch our Pathway to Net Positive Hospitality, incorporating the Hotel Sustainability Basics.

March 8th

March 9th - Responsible Tourism Day

Find out more
Panel: Hospitality & Society - from experience to meaning
Featuring Alliance Head of Environment, Claire Whitely
Blue stage
14.30 - 15.45
Find out more
Panel: Future outlook - hospitality innovation
Featuring Alliance Head of Business Development, Patrick O’Meara
Blue stage
16.45 - 17.30

If you are attending ITB and would like to meet with our team, please get in touch

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