The Alliance will be playing a key role at ITB this year. We will be launching our Pathway to Net Positive Hospitality at a global press conference and networking reception, as well as unveiling further information about the Sustainable Markets Initiative Hospitality Task Force.
In addition, Alliance team members and hotel members will be sharing their insight and expertise on a variety of panels across the three days.
We invite you to join us there! Can’t attend in person? Join virtually via ITBxplore’s Digital Ticket, which enables you to watch all activities on the Orange stage LIVE, including a number of our panels and our SMI Hospitality Task Force announcement.
Discover the key activities we will be involved in below.
We will keep this page updated, so please return for the latest details and new developments.