Sustainable Hospitality Alliance is governed by our Board of Trustees. Our activities and strategic direction are guided and approved by our Senior Advisory Council, and supported at an operational level by our Executive Committee. Our member companies each put forward a representative for our  Senior Advisory Council and Executive Committee.
Our day-to-day operations, project development and programme delivery are carried out by our London-based head office, and regional staff in relevant countries around the world.
Meet our trustees
Board room

Board of Trustees

Our Board of Trustees ensures good governance of the organisation and full compliance with all statutory responsibilities. They approve the annual business plan, strategy and finances. The Board meets four times a year, in person and digitally. Trustees serve in an individual capacity based on their own skillset and experience, and not as company representatives. The Board of Trustees has one sub-committee, covering Finance, Risk and Audit, which is chaired by the Treasurer.

Our Senior Advisory Council

Senior Advisory Council

Our Senior Advisory Council is comprised of CEOs and C-suite representatives from each member companies who give guidance, support and approval at the most senior and strategic level. Our Council representatives act as ambassadors with key stakeholder groups, and advise on the latest industry context to ensure we achieve the greatest possible impact. The Senior Advisory Council meets twice a year.

Our Executive Committee

Executive Committee

Our Executive Committee is typically the corporate responsibility lead, or similar, who manages the social and environmental responsibility agenda within each member company. Through action-orientated discussion and consensus, the Executive Committee co-creates our operational plans and ensures effective engagement within their companies at an operational level. The Executive Committee meets twice a year.

Working Groups

We have three practical Working Groups consisting of member CR representatives, who meet regularly throughout the year, either in person or via virtual conferencing. They help drive the delivery of our projects and programmes, share best practice, workshop solutions and apply the learnings in their own companies. The Working Groups are:

  • Carbon and Water Working Group
  • Youth Employment Working Group
  • Human Rights Working Group

Expert Panel

Our Expert Panel is an international group of leaders in hospitality management, sustainable tourism, research, education and training. The Panel has been established to strengthen the relationship between the hotel, travel, tourism industry and education and research. The aim is to work with leading academics and authorities in sharing, documenting and communicating best practices to the leaders and future leaders of the hotel, travel and tourism industry.

See all our members

Our member companies

Our members include large and small hotel companies with both international and regional portfolios.

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Become a member

If you are interested in joining our network of engaged hospitality companies and shaping the environmental and social agenda for the industry, please get in touch.