The travel and tourism industry plays a vital role in the global economy, accounting for up to 70% of GDP in some countries1. However, it also generates significant costs, including emissions, biodiversity loss, inequality, and informal employment. Shifting to a net positive model means actively causing positive impacts on the environment and society across our facilities and supply chain while minimising costs.
More than traditional sustainability practices are now required. We must adopt a holistic approach to positively impact the environment, society, and the economy, rather than simply minimising impacts.
To develop our strategy and work plan, we worked closely with our donor members, partners, and sustainability stakeholders to identify issues impacting the hospitality industry. We undertook a robust participatory process to understand industry priorities, capabilities, and constraints and defined a set of strategic initiatives that address these and deliver on our vision and mission.
There is much work to be done, but considerable opportunities to be unlocked. The Alliance is uniquely positioned to address these challenges and potential. We have set a high vision for the industry to achieve, but our ability to convene will help to clarify priorities and inspire, support and drive the industry to deliver on these.
We welcome everyone to join us on this journey.