Our team

Madhu is the Chief Executive Officer of Sustainable Hospitality Alliance, working closely with our member companies, partners and key stakeholders to guide the industry’s collaborative efforts on sustainability and community engagement. She joined International Tourism Partnership – our former organisation, as Director in June 2018.

Madhu began her career in the hospitality and tourism industry in 1998, working in operations, sales and marketing with leading companies, including Marriott International, Hilton, Starwood and Emirates Airlines across the Middle East, Eastern Europe and the UK.

Since 2009, Madhu has worked in the not-for-profit sector on a range of development issues, including poverty and inequality, education and livelihoods, gender equality, water and sanitation, sustainable cities and human rights.

Prior to joining International Tourism Partnership, Madhu was Director for Partnerships & Development for WSUP (Water & Sanitation For Urban Poor), before which she was Director of Development & Partnerships at British Asian Trust, a charity founded by HRH The Prince of Wales. She has held a number of non-executive roles including Chairperson – Clean Team Ghana, and Mentor – Cartier’s Women’s Initiative Awards. She holds an MBA from INSEAD. 

Chris Wilde is a qualified UK Chartered Accountant and Geography PhD (from SOAS, London), who has worked as a senior finance professional with five International development organisations, including WWF-UK, The International Rescue Committee, The International Institute for Environment and Development, and, most recently, as Finance Director of Water & Sanitation for the Urban Poor (WSUP).

He was born and spent his early years in India, and, prior to his accounting career, he was stationed for five years in Southern India with a rural development organisation, the Association for Sarva Seva Farms. Chris brings practical experience of managing the Internal Finance Function, Financial Reporting and Project Financial Management.

Anjana is responsible for the strategic development and implementation of our programme strategy and leads our programmes team to deliver quality and consistency, ensuring maximum impact.

Anjana has over 20 years of experience in the development sector, across Pakistan, Bangladesh and India, leveraging partnerships with not-for-profits, governments and the private sector to establish and grow high impact programmes. She has held many senior roles, including Executive Director at Developments In Literacy (DIL) in Pakistan, and, prior to joining ITP, Head of Pakistan Programme at HRH The Prince of Wales’ British Asian Trust.

Shabana is responsible for developing and maintaining effective strategic partnerships with our diverse range of funders. She oversees submission of funding proposals and works closely with the wider team to promote Sustainable Hospitality Alliance’s work.

She brings eight years of programmes and fundraising experience across Africa and South Asia on a range of development issues including water, sanitation, urban development, livelihoods, women empowerment, anti-trafficking and mental health. She has held similar roles previously at Water and Sanitation for the Urban Poor and The British Asian Trust, a Prince’s Charity. Shabana has an MSc in Development Management from the London School of Economics and a Masters in Urban and Regional Planning from Georgia Institute of Technology, US.

Emily has extensive experience in brand and communications in the charity and non-profit sector. She joined in 2019 to develop and launch the Sustainable Hospitality Alliance brand, and unite the previous entities of International Tourism Partnership, Youth Career Initiative and Green Hotelier.

Prior to joining the Sustainable Hospitality Alliance, she was the Brand Manager for the British Red Cross, where she spent five years managing this internationally protected emblem. She also has experience working in the disability charity sector and education. Emily has a BSc(hons) from University College London and qualifications from the Chartered Institute of Marketing.

Chen is leading the delivery of our programme work on youth employment and human rights, supporting our Partnerships Managers and local partners to deliver our community engagement programmes, globally.

Chen has worked at the intersection of corporates and charities for the past 12 years leading several global and regional corporate and NGO partnerships, focusing on access to education, gaining and sustaining employment and social mobility. Chen previous experience includes delivering Barclays and Bank of Tokyo CSR Programmes and working in the field for VSO, CAFOD and several INGOs in Nepal, Sudan and Jordan. Chen has a MA in International Development Management and sits on the advisory boards of two local charities in the borough of Lambeth.

Lydia’s role at Sustainable Hospitality Alliance involves co-ordination, research and administration to enable successful delivery of our programmes. She is also responsible for delivering our monitoring and evaluation (M&E) strategy to demonstrate the impact of our programmes.

Lydia joins Sustainable Hospitality Alliance from Water & Sanitation for the Urban Poor (WSUP) where she worked as Partnerships and Communications Officer. Lydia obtained an MSc in International Development Studies from the University of Amsterdam in 2017, and a BA from Newcastle University. As part of her Master’s studies, Lydia spent nine weeks in Lilongwe, Malawi undertaking research into the sanitation sector. Prior to this, Lydia volunteered with Raleigh International in rural Tanzania on a water, sanitation and hygiene project and volunteered with a Bristol-based mental health charity, where she worked on communications outputs.

Shiksha has six years’ experience in education and community development, previously working for the Kherwadi Social Welfare Association – an Indian national non-profit where she managed the organisation’s activities in the Delhi NCR region. Prior to joining Sustainable Hospitality Alliance, Shiksha worked on the Headmaster Leadership development programme with the Mumbai municipal government, for Gandhi Fellowship. Shiksha holds a Post Graduate Degree in Development Communication from Jamia Millia Islamia Mass Communication and Research Centre in Delhi, India.

Deogratius joined Sustainable Hospitality Alliance in 2019 as the Partnerships Manager in Africa. He is responsible for delivering our youth employment programme across Africa from Nairobi, Kenya.

Deogratius has over seven years’ experience in education and community development in Kenya, with experience as a teacher and high school principal. Before joining Sustainable Hospitality Alliance, Deogratius worked at McKinsey Social Initiative’s Generation programme (education and employment programme) in Kenya, where he managed partnerships with employers, and coordinating with programme staff and donors. Prior to this, he worked as a Strategic Planning consultant for Action Aid, Senior Outcomes Manager at Moringa School, a teacher and a high school principal.