High Ambition Movers
Bringing together high-ambition Alliance members to forge bold commitments and/ or partnerships that leverage their market power to drive catalytic shifts towards net positive and investment into innovations or destinations.
Strategic initiatives
The strategy advances a comprehensive approach to achieving Net Positive Hospitality, consisting of three key components.
Net Positive Pathway
High Ambition Movers
Accelerators
High Ambition Movers
What
- Bringing together high-ambition Alliance members to forge bold large-scale commitments and/or partnerships that leverage their market power to drive catalytic shifts towards net positive and investment into innovations or destinations.
Why
- Creating market demand for net positive solutions to secure economies of scale and increase development.
- Avoiding first mover disadvantage by raising standards and investing together.
Goal
By 2030, climate, nature and people positive solutions are competitive with non-sustainable alternatives.
Key deliverables
-
1x major commitment launched by 2024.
-
3x commitments by 2027, catalysing broader shifts.
-
Annual monitoring and reporting on progress.
Find out more
View strategy
For full details of our commitment to create a prosperous and responsible hospitality sector that gives back to the destination more than it takes, please view our five-year strategy.
