Dame Julia Cleverdon DCVO, CBEis a passionate and practical campaigner who has gained an international reputation for ‘connecting the unconnected’, inspiring individuals and organisations to work together for the common good in the most challenged communities.
During her tenure as Chief Executive of Business in the Community from 1991 to 2007, Julia worked closely with the President HRH The Prince of Wales in building a movement of 850 member companies. Julia later served as Special Adviser to The Prince’s Charities and focused efforts on disadvantaged communities.
Julia co-founded Step Up To Serve (#iwill), a campaign which was set up to make meaningful social action a part of life for young people across the UK. As Chair of Teach First from 2007 to 2014, and now Vice Patron, Julia has pioneered efforts to address educational disadvantage. She serves on the Careers and Enterprise Company and Youth Futures Foundation boards, is Deputy Chair of the Fair Education Alliance, and has just stepped down as Chair of the National Literacy Trust. Julia also chairs Transform Society, which aims to inspire a generation towards public service. She is Patron of Right to Succeed and chairs Place Matters.
Harold Goodwin is the Managing Director of the Responsible Tourism Partnership. He is a Professor Emeritus of Manchester Metropolitan University, where he is a Senior Fellow in the Institute of Place Management. He drafted the Cape Town Declaration on Responsible Tourism in Destinations, agreed at a World Summit on Sustainable Development side event in 2002. The 2002 Declaration was revised in the light of two decades of work and signed on Magna Carta Island as the 2022 Charter on Responsible Tourism. The Sustainable Hospital;y Alliance was one of the first signatories. Harold has been involved with the SHA and its antecedents for 25 years.
Harold is the Founder and Director of the International Centres for Responsible Tourism, which promotes the principles of Responsible Tourism and their application. Harold has worked on four continents with local communities, their governments, conservationists, NGOs, international organisations and the inbound and outbound tourism industry. He has industry experience as a tour guide and tour operator before research and post-graduate mid-career teaching at four universities. Since 2004 he has chaired the judges in the World Responsible Tourism Awards. He is the World Travel Market’s Responsible Tourism Adviser and runs programs at their shows in Cape Town, Dubai and London.
Anna Pollock, Founder of Conscious.Travel, has just under 50 years’ experience in tourism as an independent consultant, strategist, international speaker and change agent and is now acclaimed thought leader in the emerging field of regenerative tourism and hospitality.
Past clients include the Canadian Tourism Commission, PATA, European Travel Commission, Tourism British Columbia, the Australian Tourism Export Council, Tourism Tasmania, Innovation Norway, Visit Flanders, Rotterdam Partners, departments of industry, conservation and tourism in New Zealand and Tourism Northern Ireland.
Anna is Recipient of The Visionary of the Year Award from the Canadian tourism industry; finalist in the Visionary Category of the Newsweek Future Travel Awards 2021; and in 2022 was awarded a Lifetime Achievement Award for her contribution to tourism.
Anna has undertaken seminal work in many aspects of tourism, notably in education, sustainability and technology. During the 1990s, Anna established herself as a thought leader on the strategic implications of the Internet; she created the first internet-based tourism strategy for Scotland; and co-developed one of the first multi-purpose destination management systems. She also prepared one of the first reports on the impact of climate change for the Canadian tourism industry in 2007.
Our members include large and small hotel companies with both international and regional portfolios.
If you are interested in joining our network of engaged hospitality companies and shaping the environmental and social agenda for the industry, please get in touch.
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