The Sustainable Hospitality Alliance (the Alliance) announces the arrival of a new member, Rove Hotels, one of the Middle East’s fastest growing lifestyle hospitality brands.

The Alliance is the leading global network for responsible hospitality working to embed Net Positive Hospitality within the sector and Rove Hotels now joins the Alliance to work together with over 30 other members.

Known for its fun and quirky identity and its fuss-free service style, Rove Hotels was founded in Dubai in 2016 and it currently has over 7,000 rooms and residences open or under development across the Middle East region. Since its opening, the brand has put great focus on reducing plastic waste, as well as water, paper and electricity consumption, managing to obtain the Green Key certificate across all its properties – a prestigious ‘green’ label that is awarded to just 3,700 hotels worldwide.

Rove Hotels also manages Rove Expo 2020, this LEED Gold certified property is the only on-site hotel at Expo City Dubai, the sustainable city that hosted the recent Expo 2020 Dubai event and that will be home to the upcoming COP28, the United Nations’ Climate Change Conference.

Rove Hotels joins the Alliance, which addresses key challenges impacting the planet and its people, local destinations and communities. The Alliance’s Pathway to Net Positive Hospitality programme sets ambitious targets to create a prosperous and responsible global hospitality sector that gives back to the destination more than it takes. It harnesses the power of the four pillars of people, planet, place, and prosperity combined with the industry’s transformative power, innovation, and resources.

Paul Bridger, Chief Operating Officer of Rove Hotels comments:

Being environmentally responsible is close to our hearts at Rove, and we know it’s important for our Rovers (guests) too. Because of that, we are thrilled to become part of the Sustainable Hospitality Alliance and join forces with hoteliers from across the world in the journey towards net positive hospitality.”

Glenn Mandziuk, Chief Executive Officer, Sustainable Hospitality Alliance, said:

“It was fantastic meeting Rove Hotels at the Arabian Travel Market trade show earlier this month as we marked their first few weeks as members of the Alliance. Sustainability is at the heart of their brand and we look forward to supporting them and working collaboratively to deliver Net Positive Hospitality across Dubai and the middle east in the near future.”

For further information about the Sustainable Hospitality Alliance’s members, please visit, and to find out more about Rove Hotels, visit