‘Nature Positive Travel & Tourism in Action’ – providing inspiration and guidance for adoption of Nature Positive Tourism‍

– provides insights, guidance and a wide range of case studies to inspire and empower businesses to identify and reduce impacts on nature and invest in protecting and restoring biodiversity.

It adds to the previous WTTC publications on the topic – the 2022 “Nature Positive Travel & Tourism” report and accompanying “Toolbox of Nature Positive Resources” – with a review of recent research and specific advice for both public and private sectors. The report draws on an extensive consultation with experts from business, government, academia and civil society.

What does it include?

The report offers actionable guidance and insights, highlighting the intrinsic link between biodiversity and tourism’s resilience. It presents more than 30 case studies of inspiring and progressive actions from around the world involving large and small businesses, national and local government agencies, civil society groups, and inter-sectoral partnerships.

It includes practical frameworks and real-world examples that encourage both travel providers and travellers to embark on journeys that contribute to the conservation of our natural treasures.

Who is it for?

The report has been developed to represent the travel, tourism and hospitality sectors’ pledge to support the implementation of the Kunming-Montreal Global Biodiversity Framework (GBF), the UN’s Biodiversity Plan. It is designed to empower businesses across all three industries, as well as travellers themselves to become stewards of nature.

How was the report created?

The report is the first publication from the Nature Positive Tourism Partnership – the World Travel & Tourism Partnership (WTTC), UN World Tourism Organisation (UN Tourism) and the Sustainable Hospitality Alliance (the Alliance). It has been developed in collaboration with specialist consultancy ANIMONDIAL.

The commitment of the Partnership to work towards “net positive for nature” draws on extensive consultation with experts from business, government, academia and civil society, including the International Union for Conservation of Nature (IUCN) and the World Commission on Protected Areas (WCPA).