About Rove Hotels
The Rove brand boasts a strong track record of sustainability initiatives, a testament to its commitment to responsible hospitality and support of the UAE’s Net Zero 2050 goal. All Rove Hotels have attained the prestigious Green Key certification, symbolising their dedication to sustainable practices within the hospitality industry. Furthermore, Rove Hotels proudly emerged as the group with all its hotels meeting Dubai Tourism’s stringent sustainability criteria.
To minimise environmental impact, Rove Hotels has eradicated single-use plastic bottles from rooms, restaurants, and event venues, opting instead for refillable glass bottles. The brand has also embarked on several digitalisation initiatives to slash paper consumption by 90%, replacing printed materials with those crafted from recycled paper whenever possible. Energy-efficient practices span the group and include outfitting all hotels with LED lighting, consuming 75% less energy compared to traditional bulbs, and composting 100% of food waste, among other initiatives.