About Kerten Hospitality
Kerten Hospitality’s ESG Initiative is called UBBU – United. Building a Better Universe. UBBU reflects the butterfly effect where even small actions can lead to great global impacts especially when united by our teams globally.
UBBU describes a company culture and commitment to the environment, our people, and the local communities in aiming to create a greater connection between guests and local communities. The Main approach to UBBU is locality, which is fluidly implemented throughout all business procedures, operations, and ESG initiatives – where we stay flexible and adaptive to each local community we are operating in and local regulations. With the focus on locality, UBBU integrates local culture, businesses, artists, and entrepreneurs, uniquely in all properties and new projects.
Internally we have created programs for property teams related to all ESG topics serving as guidelines, benchmarking, and reporting requirements. We work diligently with our owners, corporate and property teams to push ESG in all new building concepts, pre-opening, and following through within operations.
We are steadily finalizing on ESG related policies, and standardizing reporting. We aim to start in 2024 annual reporting to further communicate and showcase our ESG efforts within our teams and properties globally.