Purpose-led lifestyle hospitality operating group, Kerten Hospitality, becomes the latest company to join the Sustainable Hospitality Alliance to drive forward actions to enable the sector to have a lasting positive impact on the planet and its people. The Alliance, which comprises 15 of the world’s leading hospitality companies including hospitality operating groups such as Accor, Hilton and IHG, represents over 30% of the global industry who together use their collective power to deliver impact locally and on a global scale.
Collaboration and partnerships play a central role in driving meaningful impact for both organisations. Kerten Hospitality fosters impactful collaborations that have a purpose and are tangible in their actions. The Alliance partners with recognised international bodies, philanthropic organisations and governments to work together with the hospitality industry on shared social and environmental challenges including climate action, responsible resourcing, human rights and inclusive employment.
Kerten Hospitality supports the industry’s vision of a net zero carbon footprint. The Sustainable Hospitality Alliance recently became a signatory of the Glasgow Declaration on Climate Action in Tourism, encouraging the acceleration of climate action by securing commitments to reduce emissions in tourism by at least 50% over the next decade and achieve net zero as soon as possible before 2050. The organisation also announced their Pathway to Net Positive Hospitality for the Planet to guide the whole industry on their sustainability journeys.
In support of the Alliance’s social aims, Kerten Hospitality plays a key role in the development of communities and destinations in several countries across the world. The company manages lifestyle destinations and projects with a focus on locality, empowerment, diversity, inclusive communities, local training, use and support of local resources and businesses, and works closely with industry specialists to create sustainable long-lasting and long-term assets. The company also places a strong focus on supporting the growth of future hospitality leaders through mentoring, internships and upskilling programmes.
“With 61% of global travellers stating the pandemic has made them want to travel more sustainably in the future, this is a vital opportunity for an industry very badly hit by the pandemic to increase its action on environmental and social issues. Kerten Hospitality has corporate responsibility built into the core of their business and we welcome the experience that they will bring to our engaged membership.”
Patrick O’Meara, CEO, Sustainable Hospitality Alliance
Patrick O’Meara, CEO of the Sustainable Hospitality Alliance, said: “With 61% of global travellers stating the pandemic has made them want to travel more sustainably in the future,1 this is a vital opportunity for an industry very badly hit by the pandemic to increase its action on environmental and social issues. Kerten Hospitality has corporate responsibility built into the core of their business and we welcome the experience that they will bring to our engaged membership.”
“As an industry we recognise the sense of urgency and our responsibility to leave the world a better place. We can do a lot more together to reimagine the industry and live the ESG commitments we make. Only allied, through innovation and with the engagement of the younger brains, the industry has the potential to contribute towards transforming societies and safeguarding our natural world. We’re glad to be part of this partnership for impact with leading hospitality companies who are all committed towards accelerating change and driving sustainability across the wider hospitality community.”
Marloes Knippenberg, CEO of Kerten Hospitality
Marloes Knippenberg, CEO of Kerten Hospitality, said: “As an industry we recognise the sense of urgency and our responsibility to leave the world a better place. We can do a lot more together to reimagine the industry and live the ESG commitments we make. Only allied, through innovation and with the engagement of the younger brains, the industry has the potential to contribute towards transforming societies and safeguarding our natural world. We’re glad to be part of this partnership for impact with leading hospitality companies who are all committed towards accelerating change and driving sustainability across the wider hospitality community.”
The Sustainable Hospitality Alliance and Kerten Hospitality have previously joined together for the Sustainable Hospitality Challenge – an annual innovation event organised by Hotel School The Hague in collaboration with Bench Events designed to shape the future of sustainable hospitality through the next generation of hospitality leaders.
