Meet Vera-FY: The New Era of Sustainability Data for Global Hospitality
A unified, industry-led platform that empowers hotels to collect once, use everywhere – transforming sustainability reporting from a burden into a strategic advantage.
Watch Vera-FY's Launch Broadcast
A landmark moment for global hospitality. Watch the unveiling of Vera-FY - our industry’s unified sustainability data platform - and hear from Alliance leadership and our technology partner, BeCause.
Vera-FY, Your Sustainable Hospitality Reporting Solution
Fragmented Reporting Is Holding Our Industry Back
For years, hotels have struggled with duplicative ESG reporting, inconsistent metrics, and low-trust data. Sustainability teams spend more time doing admin than driving impact, while owners, brands, investors and corporate clients receive data that is difficult to compare or verify.
It’s time for a reset.
The World Sustainable Hospitality Alliance, guided by our global membership, has created a solution: a voluntary, credible, industry-supported data infrastructure – available for any organisation that chooses to adopt it, helping hospitality lead with confidence.
Vera-FY: Hospitality’s Unified Data Backbone
Vera-FY is a sector-wide data management platform designed with input from industry partners to support hospitality organisations that choose to use it. Powered by technology partner BeCause, and governed by WSHA standards, it serves as a central hub for participating organisations, enabling them to capture, validate, benchmark and distribute sustainability data across the global hospitality ecosystem.
Whether you operate one hotel or thousands, Vera-FY turns your sustainability data into an engine for trust, efficiency, and commercial growth.
What Vera-FY Does
Capture
- Automated intake from PMS, APIs, spreadsheets, utilities
- Native alignment to Universal Sustainability KPIs
- Regular asset-level reporting as standard
- Data quality levels: estimated, reported, verified
Validate
- Verification aligned to WSHA methodology standards (e.g. HCMI, HWMI)
- Strong governance for credible assurance
- Embedded metadata that travels with the data wherever it goes
Benchmark
- Peer comparison using anonymised, aggregated data drawn from thousands of hotels
- Segmented benchmarks (region, class, asset type)
- Performance clustering to identify improvement opportunities across anonymised peer groups
Distribute
- One-click sharing to RFP platforms, OTAs, eco-certifications, owners. Data sharing is always controlled by each participating organisation
- Streamlined with GBTA, Basics+, and wider reporting
- “Collect once, use everywhere” delivery to all required endpoints
Collect Once. Use Everywhere
Vera-FY ends duplicative reporting.
Data flows automatically from hotels into a secure, standardised system. All data is processed in compliance with competition law, and no competitively sensitive information is shared between participating organisations. Once validated, it can be shared anywhere – such as RFPs and booking platforms – without re-entering a single field.
This saves time, increases accuracy, and elevates trust.
Built on WSHA’s Sustainability Standards
Vera-FY is anchored in the Alliance’s Universal Sustainability KPIs and Methodology Standards, including:
- HCMI 3.0 — Hotel Carbon Measurement Initiative
- HWMI 3.0 — Hotel Water Measurement Initiative
- Upcoming micro-standards: Waste, Nature / Biodiversity, Social, Community
These methodologies are developed through global working groups and aligned with international standards, such as GHG Protocol.
This ensures your data is future-proof, comparable, and credible.
Benefits for the Entire Hospitality Ecosystem
For Hotels
- Save 70% of time spent on ESG reporting
- Auto-prefill RFPs and certification frameworks
- Benchmark against peers globally
For Owners & Brands
- Portfolio-level dashboards
- Comparable KPIs using unified denominators
- Greater visibility into operational efficiency
For Corporate Buyers & OTAs
- Consistent, verified ESG data
- Ability to access consistent sustainability information provided independently by each participating supplier
For Investors & Regulators
- High-integrity, auditable data
- Alignment with global disclosure frameworks
You Own Your Data. Full Stop.
Vera-FY is governed through WSHA’s industry-led committees, ensuring neutrality and transparency. Governance relates strictly to standards and data integrity; it does not influence members’ commercial strategies or competitive behaviour.
Your organisation retains:
- Full data ownership
- Control over access rights
- Configurable sharing permissions
- Clear audit trails
- GDPR-compliant protections
The platform’s roadmap is shaped not by vendors, but by the Vera-FY Steering Group of Founding Partners and the WSHA Standards & Reporting Impact Committee. Roadmap discussions focus on technical functionality and standards alignment only, and do not involve competitively sensitive information or commercial coordination.
Launch Today. Build the Future Together.
The Minimum Viable Product launches Q1 2026. The next phases will deliver:
- Social & Governance KPIs
- Waste & Biodiversity methodologies
- Third-party validation libraries
- OTA and marketplace distribution at scale
- Annual global benchmarking reports
The Steering Group will guide every step.
Join the Movement
- Shape the roadmap
- Access member-only pricing
- Feature in global communications
- Lead the industry toward Net Positive Hospitality
Join Vera-FY
Be part of the movement. Vera-FY is available through the World Sustainable Hospitality Alliance for organisations that choose to participate. Join today to:
Shape the roadmap. Access member-only pricing. Feature in global communications. Lead the industry toward Net Positive Hospitality.
Competition Law Compliance
Participation in Vera-FY is entirely voluntary.
All benchmarking is anonymised and aggregated.
No competitively sensitive information is shared between participants, and the platform does not coordinate or influence members’ commercial strategies.
The Alliance operates fully in compliance with global competition law.