Become an Affiliate Member

Affiliate membership is available to organisations across the hospitality value chain, to further drive collaboration on industry sustainability. This includes real estate owners, investment funds, technology companies, procurement specialists and legal and consulting firms.

The benefits of affiliate membership include:

Connect with likeminded CEO and C-Suite peers

Access a non-competitive forum with hotel leaders & key industry stakeholders committed to sustainability leadership and driving collective action

Collaborate on issues and create shared solutions, working as a united industry and advancing responsible business across the wider value chain.

Have a seat on our Senior Advisory Council

Worth approx. £3,000

Help shape and drive sustainable progress across the industry, to ensure it has a lasting positive impact on our planet and its people.

Discover best practices and learnings from across our diverse network

Insight from world leading hotels, a wide range of Affiliate Members and expert partners, and through our connections beyond the hospitality sector.

Put forward talented young people from your company to sit on our Youth Leaders Advisory Council

Exposing them to the latest sustainable innovation in the hospitality industry. The Council Chair and Vice Chair will have a seat on the Executive Forum, to represent their voice and provide input to the overall direction of the Alliance.

Join the Alliance’s Impact Committees

Support the Trustee Board, Senior Advisory Council, and the SMI Hospitality and Tourism Task Force, ensuring your input into relevant, meaningful change for your industry. Committees include: Standards & Reporting, Financing the Transition, Supply Chain Optimisation, Communications & Public Relations, and Technology, Risk & Resilience for Owners.

Participate in and be represented at high level events

Attend invite-only Alliance events each year

Worth approx. £20,000 - £28,000 per year

Join leaders and change makers from across the industry at up to six Net Positive Solution Labs in key regions around the world. Through this series of action focused in-person roundtable events, we aim to facilitate close collaboration on specific issues and ignite collective action.

What’s more, up to three members of your company will be invited to join CEO and C-suite leaders from across the hospitality sector at our biennial global conferences, where drive innovation, share knowledge and facilitate meaningful collaboration.

Participate in and/or be represented by the Alliance at high-level events around the globe

Including COP, UNWTO events and other prominent UN events, as well as ITB, New York Climate Week and a whole host of other events.

Access exclusive tools, resources and discounts

Receive free access to basic training courses

Access free basic training modules via our website. Developed specifically for the hotel industry, these include topics such as ethical recruitment, human trafficking and hospitality fundamentals.

Join our member-only app

Coming soon

Which will act as a communication & knowledge sharing hub for all Alliance members. In the near future the app will feature virtual training courses, digitised measurement tools, a new streamlined reporting tool enabling you to report to multiple bodies with the click of a button.

Receive discounted member-only pricing for a number of programmes

Including loyalty programmes, research and the World Academy for Sustainable Hospitality.

Access exclusive guidance and tools

Explore the exclusive member version of the Pathway to Net Positive Hospitality, digitally. Understand the journey that hospitality companies are setting out on, so that you can meet their needs and understand how to position your products or services. Plus, unlock the research, methodologies and resources behind the framework, to further advance your understanding.

Access special membership pricing for some of our most prominent partners

Discounted membership fees and discounted pricing for special events from selected partners.

Be recognised as a sustainability leader and help shape the industry

Influence the strategic direction of the social and environmental agenda

Within the Alliance and more broadly across the hospitality sector locally, regionally, and globally.

Have your say within our global awards programme

Showcase your ground-breaking initiatives by entering the World Sustainable Travel & Hospitality Awards, share your expertise in the voting process, and celebrate with industry leaders at the exclusive Gala Ceremony. Be part of the movement driving sustainable change in travel and hospitality!

Contribute to the development of new tools and resources

Both shaping the focus/content of these and submitting practical case studies to support and inspire the wider industry.

Work with the industry on how to measure and report success

Improving transparency and consistency in environmental and social sustainability reporting.

Receive the official Alliance member icon pack

Choose from a selection of icons, display on your website / at events and demonstrate your commitment to sustainable hospitality.

Demonstrate your commitment to sustainability amongst your customers, clients and partners

Use our member communications assets to promote your involvement in the Alliance across your digital channels.

Promote your company across and beyond our network

Demonstrate your knowledge & experience in content across our digital channels

Worth approx. £3,000

Amplify your company’s role as a sustainability leader by submitting guest blogs or thought pieces, sharing case studies, featuring in Alliance videos, co-hosting useful webinars and taking part in our podcast. All of which are promoted across the Alliance website, social media platforms and newsletters, as well as through our network of engaged members and expert partners.

Bring in new business

Connect with leading hospitality companies around the globe, with the potential to offer a discount or other form of benefit for Alliance members in order to maximise the opportunity to expand your customer/client base.

Receive a free Resource Directory listing

Worth £5,000 per year

Your ‘Gold’ listing will sit within the top third of the Directory on our website, featuring a video, description, list of services, key contact, sub-brand details and more. Increase online visibility, improve SEO, and build trust and credibility in the sustainability space.

Feature in our Member Spotlight series

Worth approx. £3,500

Where we shine a light on your organisations commitment to sustainability and collaboration, sharing this in the form of an e-publication with over 150 CEO & C-suite representatives across our membership.

Maintain regular communication with the Alliance and its leadership

Engage in ongoing communication with the Alliance

A representative from the Alliance will be in touch at least every three months, and you will have the opportunity to meet directly with a member of the Alliance Senior Leadership Team, every six months.