Become a Member

We bring together an engaged network of leading hotel companies who are committed to work together to address key social and environmental challenges. Our members are motivated to learn from each other and share their experiences with the wider industry. Alliance members represent 66,000 hotels, equating to 8 million rooms. They include large and small hotel companies with both international and regional portfolios, all with a shared vision of Net Positive Hospitality.

The benefits of membership include:

Connect with likeminded CEO and C-Suite peers

Access a non-competitive forum with hotel leaders & key industry stakeholders committed to sustainability leadership and driving collective action

Collaborate on issues and create shared solutions, working as a united industry and advancing responsible business across the wider value chain.

Have a seat on our Senior Advisory Council

Worth approx. £3,000

Help shape and drive sustainable progress across the industry, to ensure it has a lasting positive impact on our planet and its people.

Join the Alliance’s Impact Committees

Support the Trustee Board, Senior Advisory Council, and the SMI Hospitality and Tourism Task Force, ensuring your input into relevant, meaningful change for your industry. Committees include: Standards & Reporting, Financing the Transition, Supply Chain Optimisation, Communications & Public Relations, and Technology, Risk & Resilience for Owners.

Discover best practice and learnings from across our diverse network

Insight from world leading hotels, a wide range of Affiliate Members and expert partners, and through our connections beyond the hospitality sector.

Consider joining our Executive Forum

Worth approx. £3,000

Provide strategic leadership and guidance to the Alliance, ensuring that it delivers on its mission to drive sustainability and social responsibility in the hospitality industry.

Join the Sustainable Markets Initiative (SMI) Hospitality & Tourism Task Force

Supporting efforts that create leadership and collaboration in the hospitality and tourism industry, in the pursuit of tangible, scalable and practical sustainable solutions. The Task Force is aligned with the SMI Terra Carta which was launched by the former Prince of Wales in 2021.

Put forward talented young people from your company to sit on our Youth Leaders Advisory Council

Exposing them to the latest sustainable innovation in the hospitality industry. The Council Chair and Vice Chair will have a seat on the Executive Forum, to represent their voice and provide input to the overall direction of the Alliance.

Participate in and be represented at high level events

Attend invite-only Alliance events each year

Worth approx. £20,000 - £28,000 per year

Join leaders and change makers from across the industry at up to six Net Positive Solution Labs in key regions around the world. Through this series of action focused in-person roundtable events, we aim to facilitate close collaboration on specific issues and ignite collective action.

What’s more, up to three members of your company will be invited to join CEO and C-suite leaders from across the hospitality sector at our biennial global conferences, where drive innovation, share knowledge and facilitate meaningful collaboration.

Participate in and/or be represented by the Alliance at high-level events around the globe

Including COP and other UN events, the World Economic Forum, ITB Berlin, Climate Week NYC, the Future Hospitality Summit, Arabian Travel Market, FITUR Madrid and a whole host of prominent events.

Access exclusive tools, resources and discounts

Receive free access to basic training courses

Access free basic training modules via our website. Developed specifically for the hotel industry, these include topics such as ethical recruitment, human trafficking and hospitality fundamentals.

Receive exclusive member discounts for the World Academy for Sustainable Hospitality

20% discount until June 2025

Make our transformational education platform available to your team members with a member-discount on top of our introductory pricing, with additional discounts for bulk purchases!

The World Academy equips hospitality teams to translate the sector’s ambitious Net Positive vision into action. The ground-breaking online training tool acts as a catalyst for behavioural change, building shared sustainability knowledge and understanding across every department – from front-line employees to C-suite leaders.

Join our member-only app

Coming soon

Which will act as a communication & knowledge sharing hub for all Alliance members. In the near future the app will feature virtual training courses, digitised measurement tools, a new streamlined reporting tool enabling you to report to multiple bodies with the click of a button.

Access exclusive guidance and tools

Explore the exclusive member version of the Pathway to Net Positive Hospitality, digitally. Track your evolution along the Pathway and benchmark your progress with other hotel companies, using our Pathway Progress Tracker. Plus, unlock the research, methodologies and resources behind the framework, to further accelerate your journey to Net Positive.

Receive discounted member-only pricing for a number of programmes

Including Purchase Power Agreements (PPAs), Planet Conscious Amenities Packs, loyalty programmes and research.

Receive discounts on some of the products and services offered by our affiliate members

Be a pioneer in utilising new products, technology and engineering.

Access special membership pricing for some of our most prominent partners

Discounted membership fees and discounted pricing for special events from selected partners.

Receive expert support from the Alliance team & our wider network

Engage in ongoing communication with the Alliance and its leadership

A representative from the Alliance will be in touch at least every three months, and you will have the opportunity to meet directly with a member of the Alliance Senior Leadership Team, every six months.

Receive support in writing your ESG plans

Through direct access to our team of experts, pre-competitive collaboration with industry peers, connection to our network of specialist organisations and access to exclusive tools and frameworks.

Promote your company across and beyond our network

Receive a free listing in our Member Directory

Worth £5,000 per year

Showcase your brand, initiatives and impact! Utilise your free listing within our exclusive Hospitality Member Directory to increase online visibility, improve SEO, and build trust and credibility in the sustainability space.

Feature in our Member Spotlight series

Worth approx. £3,500

Where we shine a light on your company’s commitment to sustainability & collaboration, sharing this in the form of an e-publication with over 150 CEO & C-suite representatives across our membership.

Demonstrate your knowledge and experience in content across our digital channels

Worth approx. £3,000

Amplify your company’s role as a sustainability leader by submitting guest blogs or thought pieces, sharing case studies, featuring in Alliance videos, co-hosting useful webinars and taking part in our podcast. All of which are promoted across the Alliance website, social media platforms and newsletters, as well as through our network of engaged members and expert partners.

Be recognised as a sustainability leader and help shape the industry

Influence the strategic direction of the social and environmental agenda

Within the Alliance and more broadly across the hospitality sector locally, regionally, and globally

Demonstrate your commitment to sustainability amongst your customers, clients, partners and guests

Use our member communications assets to promote your involvement in the Alliance across your digital channels.

Have your say within our global awards programme

Showcase your ground-breaking initiatives by entering the World Sustainable Travel & Hospitality Awards, share your expertise in the voting process, and celebrate with industry leaders at the exclusive Gala Ceremony. Be part of the movement driving sustainable change in travel and hospitality!