The Sustainable Hospitality Alliance partners with the FHRAI, inaugurating a new era in Net Positive Hospitality

In a move to advance sustainability in India, the Federation of Hotels and Restaurant Associations of India (FHRAI), the world’s third-largest hospitality association, has joined forces with the Sustainable Hospitality Alliance (the Alliance).

This ground-breaking partnership, announced at the ‘Travel for Life – Tourism Sustainability Summit 2024’, signals a major step forward for India’s hospitality industry and its journey towards achieving Net Positive Hospitality – where the industry gives back to the destination more than it takes.

The Alliance, representing over 50,000 hotels and 7 million rooms globally, will collaborate with the FHRAI, acting as a champion for innovation and climate action within the industry. Both organisations plan to work on joint projects and share knowledge, leveraging each other’s tools and programmes to promote best practices within India’s hospitality sector.

The FHRAI provides a crucial link between the hospitality industry, political leadership, academics and international associations, creating a platform for dialogue and thought leadership within the industry.

Glenn Mandziuk, CEO of the Alliance, is enthusiastic about the possibilities this partnership brings:

“As the world’s hospitality industry drives towards a more sustainable future, I am delighted to welcome FHRAI to our community. This is a milestone for the Alliance, and will undoubtedly support India’s climate action and bring its vast hotel and restaurant sector towards Net Positive Hospitality.”

Pradeep Shetty, President of FHRAI said:

“We are thrilled to share a significant development in the sustainability commitment of our industry through our partnership with the Sustainable Hospitality Alliance. We are starting an exciting journey together to reshape the hospitality industry in India. This collaboration demonstrates our strong commitment to reducing our environmental impact while optimising our beneficial influence on the communities we serve”.

To find out more about partnering with the Sustainable Hospitality Alliance, visit https://sustainablehospitalityalliance.org/get-involved/become-a-partner/, and for further information about the FHRAI, visit https://fhrai.com/index.aspx.