Caesars Entertainment has joined its peer group of leading hotel companies as a member of the International Tourism Partnership (ITP), furthering its commitment to human rights.

Founded in 1937, Caesars Entertainment is an iconic brand and the world’s most diversified casino-entertainment provider with a portfolio of more than 39,000 rooms in properties across four continents.

With a strong commitment to end human trafficking, Caesars Entertainment became the first global gaming-entertainment company to sign ECPAT’s Tourism Child-Protection Code of Conduct, a voluntary set of business principles that travel-related companies implement to combat the commercial sexual exploitation of children. Furthering its commitment to eradicate the victimization of vulnerable populations, Caesars Entertainment signed up to ITP’s Principles on Forced Labour in 2018. In joining other hospitality industry leaders as a member, Caesars Entertainment commits to further collective action of ITP’s goals of making a positive contribution to the Sustainable Development Goals, including those related to human rights. Marco Roca, President of Global Development and Chief Development Officer, will be representing Caesars Entertainment on the board of ITP.

Jan Jones Blackhurst, Executive Vice President of Public Policy and Corporate Responsibility at Caesars Entertainment, said: “Caesars Entertainment’s comprehensive corporate social responsibility platform PEOPLE PLANET PLAY is our continued commitment to our guests, employees, suppliers and communities. From establishing science-based targets for our supply chain, to our longstanding commitment to human rights and, more recently, our leadership in addressing human trafficking, Caesars is deeply committed to operating responsibly and transparently.”

“From establishing science-based targets for our supply chain, to our longstanding commitment to human rights and, more recently, our leadership in addressing human trafficking, Caesars is deeply committed to operating responsibly and transparently.”

Jan Jones Blackhurst, Executive Vice President of Public Policy and Corporate Responsibility, Caesars Entertainment Corporation

Addressing Caesars announcement, ITP Director Madhu Rajesh said: “We’re delighted to welcome Caesars Entertainment to our membership and aid in its mission to prevent and address instances of human trafficking in all forms.” Welcoming Caesars Entertainment representatives to ITP’s Board and Executive Committee Madhu Rajesh stated “This important step forward allows Caesars and our other partners the opportunity to collaborate among like-minded and driven organisations to make an impact on human rights issues like human trafficking.”

ITP has a 26-year history of convening the world’s leading hotel groups to work together to produce practical tools and resources which help hotels all around the world improve their sustainable operations. In 2017 ITP took a stand on the four critical issues that the industry’s stakeholders want the hotel sector to be addressing, via the launch of ITP’s Goals for 2030. The Goals set out our vision for how hotel companies can work together on carbon, water, youth employment and human rights.

ITP’s Principles on Forced Labour address a critical human rights issue that can affect hotels throughout their supply chain. Our membership of the world’s leading hotel groups have come together in their support for the Principles, which were launched in June 2018 at The Global Forum for Responsible Recruitment and Employment in Singapore.


This article was published in 2019 when Sustainable Hospitality Alliance was known as International Tourism Partnership (ITP), part of Business in the Community (BITC).