The World Sustainable Hospitality Alliance (the Alliance) has welcomed a well-known collaboration partner, the technology- start-up, BeCause, to its growing community, dedicated to driving Net Positive Hospitality.
As an affiliate member, and new member of the Senior Advisory Council, BeCause will support the Alliance’s mission to accelerate sustainability in the hospitality industry, encouraging the industry to give back to more than it takes. This aligns with BeCauses’s ambition to empower sustainable change in the global hospitality, travel and tourism industries by transforming the way they collect, manage and share sustainability data.
The Danish start-up’s AI-powered hub is a purpose-built platform that centralises sustainability data and automates the transmission of that data amongst different stakeholders, such as hotels like Radisson and Accor, booking marketplaces like Booking.com and Google, and +70 industry certifications like GreenKey and EU-Ecolabel.
BeCause joins a formidable and growing Alliance, and with over 55,000 hotels, 7 million rooms and over 300 brands, this community is bringing tangible change to the industry. Its innovative Impact Committees are tackling the challenges the industry is facing as it seeks a more sustainable future, and the Alliance looks forward to BeCause bringing its expertise to not only the Senior Advisory Council, but also to committees like the Standards and Reporting Committee and Universal KPIs Committee.
Frederik Rubens Steensgaard, CEO & Co-Founder of BeCause, said:
“The inevitable development of our partnership with the Alliance is indeed an exciting step for us and our journey towards revolutionising the sustainability of the travel, tourism and hospitality industry. Our missions are well aligned, and we believe that our knowledge and insights into the sustainability data landscape will bring real value to the members of the Alliance and the entire industry”
Glenn Mandziuk, CEO of the Alliance, said:
“We’re delighted BeCause has joined as an affiliate member, at an important time for the Alliance as our Impact Committees start to take action and deliver change. We look forward to extending our collaboration with BeCause and working together to tackle some of the industry’s most deep-rooted problems and challenges on our journey to Net Positive Hospitality.”
Earlier this year BeCause supported the Alliance in digitising its Hotel Carbon Measurement Initiative (HCMI) and Hotel Water Measurement Initiative (HWMI) methodologies. This has enabled hotels to leverage the Alliance’s free industry measurement tools.
For further information about BeCause, visit https://because.eco/, and to find out more about the Alliance’s members, visit https://sustainablehospitalityalliance.org/about-us/members/.
