Youth Leaders Advisory Council

Safae is passionate about sustainability and has already actively participated in a number of projects and initiatives related to sustainability and more particularly Accessibility. She was part of the Accessibility in Hospitality Core Project team, contributed to Amadeus Digital Accessibility project, and also took part in other initiatives such as Solar Decathlon AFRICA.

Tia is a fantastic example of the next generation of talent that will inspire and support the hospitality industry on the Pathway to Net Positive.

Tia has been working for Beyond Bamboo for over three years, through her International Development and Politics degree and now beyond. During that time, she has fearlessly taken to the stage as a young leader including at the Alliance Summits delivering inspiring calls to action for sustainable change. She is passionate about making the world more planet conscious and creating platforms where youth voices can be heard.

Katie is a B2B Marketing Manager at Choice Hotels, very actively engaged with the company’s Green Team employee resource group, and passionate about sustainability.

Ian Lin is an ESG Analyst who has been instrumental to Four Seasons ESG programme over the last two years. Ian is incredibly passionate about sustainability, and his experience, natural curiosity, and out-of-the-box thinking would add an enormous amount of value to the Youth Leaders Advisory Council.

Christoph studied Business and Psychology and has been with Kaldewei since 2017. Initially starting in digital marketing, Christoph now oversees various disciplines within the marketing department.

Kaldewei merges modern luxury with sustainable practices, encapsulated in the term “Luxstainability,” which defines the company’s global strategy. This concept embodies both Kaldewei’s corporate philosophy and the unique material that distinguishes its products: “Kaldewei Steel Enamel.”

In Christoph’s role, this philosophy is integrated into daily work, with a commitment to bringing these principles to the Youth Leaders Advisory Council. Recently, Christoph contributed to the Kaldewei Sustainability Report and developed the Kaldewei Sustainability Lexicon, a comprehensive resource on the company’s website. This initiative highlights Kaldewei’s sustainable practices, including the use of CO2-reduced steel and partnerships like those with WWF.

Beyond professional responsibilities, Christoph is an active member of the volunteer fire department, providing support during emergencies. Motivated by a desire to make a meaningful impact, Christoph seeks to drive progress both professionally and socially. This dedication, coupled with experience at a sustainability-focused company, provides valuable insights to contribute to the Youth Leaders Advisory Council.

W Insider at the W Osaka, who is part of the Marriott International Next Gen Business Council in Japan, a group of young professionals dedicated to furthering sustainability & social impact. During her time as the leader of the Council, she established a partnership with the Youth Red Cross and Kansai Marriott Sister Hotels, and launched the ‘Pink Kink Beat’ campaign, raising funds for the Youth Red Cross by encouraging people to wear pink shirts in support of anti-bullying efforts.

As Senior Analyst in the Sustainability Team at Melco Resorts & Entertainment, Cristiano joined sustainability last year from Finance and Analytics. He decided to transition to sustainability due to his interest and passion in this area.

In the short space of joining our team, he has shown us his passion and willingness to learn more (inside and outside of work) to help make meaningful impact in the work we do. Not afraid to try new things, he has worked with our business units to help drive sustainability in operations across all our resorts in Macau, Manila and Cyprus as well as build capacity not only within the team through coaching junior members of the team but also with those from other functions. He has proven a great addition to our team and have provided his opinion/feedback from his analytical lens and we hope he would bring value to the Alliance also.

Ghadah is deeply committed to advancing sustainability in the hospitality industry, with values that align strongly with the Sustainable Development Goals (SDGs), especially in Good Health and Well-being, Industry, Innovation, and Infrastructure, and Sustainable Cities and Communities.

Ghadah’s background in Public Health has fueled her passion for promoting well-being and healthy lifestyles, which she believes are key to resilient communities. She’s also been actively involved in the LINE project at NEOM, focusing on utilising innovative technologies to help redefine hospitality and support eco-friendly urban development, aligning with Saudi Arabia’s Vision 2030.

Public speaking is another area she’s excited to grow in, and she’s eager to bring her enthusiasm and expertise to the Council. I’m confident that her commitment to the SDGs and her experience in innovation at NEOM will add great value to your work.

Guillemette is Sustainability Coordinator for Pandox Belgium. As Sustainability coordinator, her mission is to raise awareness about climate change, ensure that sustainability lies at the heart of all stakeholders, including our guests, community, suppliers, and all involved parties with our hotel.

Her journey began with a passion for hospitality. After completing a degree in hospitality management and gaining experience in various operational departments, an internship in the Canary Islands opened her eyes to the environmental impact of tourism. This experience inspired her to pursue a master’s degree in Corporate Social Responsibility (CSR) through a work-study program, where she developed a deep understanding of how businesses can improve their environmental and social practices.

As Sustainability Coordinator at Hotel Indigo Brussels City, Guillemette put her knowledge into action. She implemented tools like PMI Go Green to measure, track, and analyse the hotel’s daily consumption. She also introduced innovative initiatives, such as the Shower Challenge, designed to encourage guests to take shorter showers by providing a playlist of 4-minute songs accessible via a QR code in each room.

Recognising the importance of staff involvement, Guillemette also prioritised educating her team about climate change. She introduced the Climate Fresk, an interactive activity aimed at helping employees understand the causes and effects of global warming, ensuring they are engaged and informed about the measures being implemented.

In January 2025, Guillemette will expand her role to oversee sustainability for seven hotels in Belgium!

As Manager, Learning Design & Development – both professionally as well as personally involved in sustainability matters, Brenda is a dedicated advocate for sustainability who seeks to contribute her skills and experience to the Alliance.

With a background in Learning and Development and a passion for Responsible Business, she is confident in her ability to support the Alliance’s goals. Brenda’s commitment to sustainability extends beyond her professional life, as she actively practices sustainable habits and seeks to minimise their environmental impact through various practices. However, she is eager to make a more significant impact through her work.

By joining the advisory council of the Alliance, Brenda aims to harness her passion, motivation, and determination to drive positive change in a professional setting too. This opportunity would allow her to leverage her skills to contribute to a cause she deeply believes in, aligning her personal and professional motivations for a sustainable future.

Marketing Manager, Rove Hotels. A 27-year-old Kazakhstan national based in Dubai. In addition to her regular duties, Mira is actively involved in Rove’s sustainability efforts and takes them very seriously in her personal life.